Different keywords are used for various objectives; some are designed to increase click-through rates, while others focus on boosting sales. If you want to boost your conversion rate and sales online, use transactional keywords. Transactional intent keywords particularly target people who are ready to make a purchase.
Optimizing your content with these keywords can significantly improve your online conversions. This guide will teach you about buyer intent keywords, why they matter, and how to find and use them in content.
What are Transactional Keywords?
Transactional intent keywords are search queries that occur when the user searches about something with the intent to buy. This type of search query highlights that the user is ready to buy something, such as a product, service, etc.
Why are Transactional Intent Keywords Important?
Buyer intent keywords are crucial because they attract more potential customers to a website than searches using informational or navigational keywords. Incorporating transactional keyword into your content is essential for businesses looking to increase their sales.
Transactional Keywords Example:
Buyer intent keywords are essential for growing your business because they reflect a user’s intent to make a purchase. These keywords are often included in user search queries. For example, a buyer intent keywords might be “Where to buy second-hand laptops.”
Using such keywords in your content can help attract potential customers who are ready to buy your products or services. Here are a few more transactional keywords example for your reference:
- Buy running shoes online
- Order laptop with fast shipping
- Best deals on smartphones
- Subscribe to fitness streaming service
- Book hotel rooms in New York
- Hire professional SEO services
These keywords show that users are ready to take action. Using transactional keyword can help turn visitors into customers.
How to Identify the Right Buyer Intent Keywords for Your Business?
Finding the right transactional intent keywords is essential for attracting visitors who are ready to buy. The headings below will show you how to spot and use these keywords to grow your business.
Keyword Research Tools:
Google Keyword Planner, SEMrush, and Ahrefs are used to find your industry’s most relevant SEO transactional keywords examples. These tools also show search volume, competition, and trends for each keyword so you can select the right keyword.
Analyzing Competitor Keywords:
Competitor analysis is one of the best sources for finding transactional intent keywords. With that, you can analyze the product pages, landing pages, and competitors’ ads to find keywords in your niche.
Understanding User Intent:
When you understand your audience is interested in buying your product, for instance, if you have a technological product business and the user searches “best price on laptops” in the search results, Google will show your site if you optimize this transactional keyword in your content.
What Tools are Used to Find Transactional Intent Keywords?
There are several tools that are used to find the transactional keywords, some of these are given as:
Google Keyword Planner:
Keyword planner is Google’s free tool for finding keywords that users can search on the Google search bar. It’s a good option when you want a free tool to identify transactional keywords, such as search volume, intent, bidding estimate value competition, etc.
SEMrush:
SEMrush is a paid keyword research tool designed for comprehensive keyword analysis. You can input your keyword and receive search results from the Keyword Magic Tool. Within a minute, you’ll get a results sheet that includes details such as search intent, search volume, bidding rate, and more.
Ahref:
Ahref is also a paid tool, but it gives the most accurate results, which makes it the best choice for identifying the buyer intent keywords with high volume to generate sales.
Moz Keyword Explorer:
Moz’s Keyword Explorer is helpful for keyword research because it focuses on user intent. It enables you to identify the transactional and commercial keywords with high volume and Priority scores to check the relevancy, intent, and competition.
Ubersuggest:
It is an accessible and affordable tool mainly used by smaller businesses seeking transactional intent keywords. The filter option allows you to identify only seo transactional keywords with high volume and low keyword difficulty.
Answer The Public:
Answer the Public is an excellent platform for directly identifying user intent and search queries by entering a targeted keyword and selecting a location.
Best Practices for Using SEO Transactional Keywords Effectively
Once you identify your buyer intent keywords, you can use them to generate leads and sales effectively. Here is how to use it to maximize benefits for your site and achieve optimal performance.
Avoid Keyword Stuffing:
It would be best to avoid keyword stuffing. It affects your website’s Google ranking, and users gain a poor experience when they visit it.
Use Call-to-Actions:
You can use these transactional intent keywords as calls to action, such as:
- Shop the latest smartwatches now
- Get your free trial for streaming services
- Order your personalized gift today
These high-intent keywords encourage specific actions and can help increase your conversion rate.
Test & Analyze:
The different buyer intent keywords and call-to-action phrases can reveal the terms that drive the high conversion rates. You can track the performance of each keyword to understand which keywords work best to attract your audience.
Keep Updated Content:
The new trends and search behaviors of users are evolving day by day. So, you should regularly update your keyword strategy to ensure that your content remains updated and competitive among competitors.
Conclusion
Transactional keywords are used to drive conversion rate and boost your sales. When you optimize your website content using these high-intent keywords to attract users who are ready to buy products and services, you can not only use a keyword like “price new winter shoe” but also use call-to-action words like “price of new winter shoe buy now” so users can easily navigate your site for buying on Google.
