When it comes to SEO, most people focus more on primary keywords as they indicate the main topic that you want to rank on search results. However, the secondary keywords are essential for boosting your website visibility.
Although primary keywords are targeted to the main topic, secondary keyword enhance the in-depth relevance of the subject so that Google can easily understand what our content is about.
In this article, you will learn about the secondary keyword, why it is important in SEO, and how to use it effectively to increase organic traffic on your website.
What Are Secondary Keywords?
Secondary Keywords are the subordinate terms of primary keywords that give an understanding of the search engine about your content. These keywords are specific terms, long tail phrases, and variations of primary keywords.
It can improve the search ranking as it helps search engines to know about our content whenever users make relevant queries directed toward your website. For example:
Topic: Fitness and Weight Loss
Primary Keyword: Weight Loss
Secondary Keywords:
- Fat burning exercises
- Healthy meal plans
- Calorie deficit
- Metabolism boost
- Weight loss supplements
- Home workout routines
- Portion control tips
These keywords support the primary keyword as they cover the related topic that users search for.
Why Secondary Keywords Matter in SEO
Secondary keywords seo are essential in enhancing search engine ranking because they help with our content so that search engines can easily crawl our webpage whenever a user searches for a related query. Here is the reason why secondary keyword matter.
1. Increased Relevance and Context
Secondary keyword provide additional information about your website content. When you incorporate these search terms in your topic, search engines better understand your content, which helps search engines create prevalence with related user search queries.
2. Long-Tail Keywords
Many secondary keywords are long-tail keywords that are less competitive but have the potential to attract a targeted audience.
For example, if the primary keywords are “Social media awareness,” your secondary keywords seo might be “Social media awareness in the USA,” etc.
Here, social media awareness is a high-volume keyword, while social media awareness in the USA is a less competitive keyword on SERPs.
3. Improved User Experience
Secondary keywords can make your content more comprehensive, addressing one topic in different aspects. This leads to better user engagement as your audience is more likely to find exactly what they want to look for.
4. Increased Chances of Ranking
When you optimize these keywords in your content, you increase the chance of ranking for relevant search terms. This is additional information that you provide search engines to generate organic traffic.
5. Voice Search Optimization
The rise of voice search indicates that users intend to search using more natural languages. Voice search helps users capture these conversational search queries, which makes it easier for you to rank on voice searches.
How to Find Secondary Keywords
Several methods are used to find secondary keywords. Here are some effective techniques that help you to find them.
1) Google Search Suggestions
When you type your query on SERP, the search result gives some suggestions related to your query. These suggested search terms are the best source of secondary keyword because these are related to your main keyword.
2) Keyword Research Tools
Some keyword tools, such as Ahref, Ubersuggest, SEMrush, and Keyword Planner, allow you to find keywords and related search terms for any topic. These tools also provide secondary keyword volume and competition.
3) Competitor Analysis
You can use a keyword search tool to analyze the competitor’s primary and secondary keywords. Using these keywords in your content gives you extra benefits as it increases your search ranking on SERPs.
4) Answer the Public
Answer the public tool give you the most search terms of people related to your primary keywords. It is the best source for finding the secondary keywords seo that your targeted audience searches for.
5) LSI Keywords
Latent Semantic Indexing (LSI) keywords are words and phrases related to the main keyword. The best way to boost your SEO ranking is to use them in your content.
Secondary Keyword Examples:
The example of secondary keywords gives you an idea of how these keywords help the main keyword and cover it from different perspectives that cater to user search queries.
Topic: Digital Marketing
Primary Keyword: SEO (Search Engine Optimization)
Secondary Keywords:
- On-page SEO
- Backlink strategy
- Keyword research
- Google algorithm updates
- Content optimization
- Local SEO
- SEO tools and software
Topic: Mental Health
Primary Keyword: Anxiety
Secondary Keywords:
- Anxiety treatment
- Stress management techniques
- Cognitive behavioral therapy (CBT)
- Panic attacks
- Mindfulness for anxiety
- Anxiety medication
- Coping strategies for anxiety
How Many Secondary Keywords Should You Use?
The number of secondary keywords you should use in your content depends on the length of the content. You can ideally use 3 to 5 times a secondary keyword per page in your content.
You should ensure that keywords are evenly distributed across your content’s heading, subheading, and body text. Secondary keywords seo should naturally be incorporated into the content without disturbing the writing flow.
Conclusion
Optimizing secondary keywords in your content for an effective SEO strategy improves your website visibility. It also helps to expand your content with a variety of related search terms, which not only increases the chance of getting top ranking but also enhances user experience.
Whether targeting long-tail phrases or answering specific user queries, secondary keyword can elevate your content and help you generate traffic to your potential audience.
